Build Change is a nonprofit social innovator and change catalyst dedicated to greatly reducing deaths, injuries, and economic losses caused by housing and school collapses due to earthquakes, extreme weather, and fires. They develop and scale societal solutions to overcome critical barriers to the adoption of disaster-resilient housing, empowering homeowners, particularly women, to make informed decisions about their homes
Build Change aimed to amplify its mission of promoting safe and resilient housing solutions, especially in vulnerable, low-income communities. They sought to increase visibility during key events like Climate Week in San Francisco and New York City, highlight personal stories of beneficiaries in countries such as Colombia and the Philippines, and enhance its digital presence through platforms like TikTok to engage potential donors and supporters
We attended Climate Week events in San Francisco and New York City to capture and amplify discussions on collaborative action toward a post-2030 agenda, emphasizing the urgent need for housing reform and including underrepresented voices from the Global South. We traveled to Colombia to document the personal story of homeowners benefiting from Build Change’s initiatives, with plans to extend this narrative to the Philippines. To further Build Change’s outreach, we assisted in launching their TikTok account, creating engaging fundraising content to connect with potential donors.
The campaign significantly expanded Build Change’s reach and engagement. The personal stories from Colombia resonated with audiences, humanizing the impact of Build Change’s work and encouraging donor support. The launch of the TikTok account introduced Build Change to a younger, more diverse audience, enhancing their digital footprint and opening new avenues for fundraising.
Happy Productions partnered with Build Change to champion their mission of promoting safe, resilient housing solutions for vulnerable, low-income communities worldwide. Our collaboration began at Climate Week events in San Francisco and New York City, where we helped amplify the urgent call for collaborative action toward a post-2030 agenda. These events highlighted the critical need for housing reform and brought attention to the often-overlooked voices from the Global South, whose perspectives are underrepresented in global policy discussions.
Building on this momentum, we extended our efforts beyond the U.S. by traveling to Colombia. There, we documented the powerful story of a homeowner whose life was transformed by Build Change’s initiatives. This personal narrative showcased the tangible impact of the organization’s work, creating a deep emotional connection with audiences. Our next stop will be the Philippines, where we aim to capture more stories that illustrate the importance of resilient housing in regions prone to natural disasters.
Our partnership with Build Change didn’t stop with storytelling. We also helped them launch their TikTok account, crafting engaging fundraising content tailored to reach and inspire potential donors. By leveraging video production for nonprofits and implementing innovative social media strategies, we significantly expanded Build Change’s reach.
This collaboration not only raised awareness but also drove donations, helping Build Change advance its mission of improving lives through safe housing. Our combined efforts demonstrate the power of storytelling and digital marketing for nonprofits in creating a lasting impact.
The people who commissioned this campaign, on camera and unscripted.
Screens from the feeds this work was made for.
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