Inheritance of Hope is a nonprofit organization dedicated to inspiring hope in young families facing the loss of a parent due to terminal illness. Founded in 2007, the organization provides resources, relationships, and retreats to help families navigate the challenges of a parent’s terminal illness.
Inheritance of Hope aimed to amplify their message and document their Legacy Retreat in Orlando, Florida. They sought to connect with a broader audience, increase engagement on social media platforms, and deepen the emotional impact of their work through compelling storytelling.
We collaborated with Inheritance of Hope to capture content at their Legacy Retreat in Orlando. We produced videos on-site that showcased inspiring stories from staff, donors, and beneficiaries.
The campaign reached over 500,000 people, significantly expanding the organization’s digital footprint. By integrating video storytelling we not only boosted visibility but helped showcase the strength and resilience of the families they serve. The content inspired meaningful engagement, sparked conversations about the importance of their mission and created lasting connections with supporters.
When Inheritance of Hope needed to amplify their message during their national conference in Orlando, Florida, Happy Productions stepped in to expand their reach and impact. Leveraging our extensive network of 20,000 expert content creators, we captured the heart and soul of their event. By producing emotionally engaging videos, we highlighted the inspiring stories of staff, donors, and beneficiaries, showcasing the incredible work of Inheritance of Hope in supporting families facing terminal illnesses.
In addition to video content, we launched a podcast series to delve deeper into the emotional impact of their work. This platform allowed the voices of those they support to be heard more intimately, creating a deeper connection with their audience. The combination of video storytelling and podcasting proved to be a game-changer in amplifying their message.
The results were nothing short of extraordinary. Inheritance of Hope’s social media engagement skyrocketed during the campaign. On Instagram, their content reached an impressive 400,000 new people, while Facebook content connected with an additional 30,000. Our work also helped them achieve 50,000 new viewers on the "Are You Happy?" Facebook platform and over 43,000 on TikTok.
By combining powerful video production with innovative podcasting, we helped Inheritance of Hope significantly grow their digital presence, enabling them to connect with hundreds of thousands of new supporters. This campaign not only expanded their audience but also ensured their mission resonated far and wide, driving greater awareness and support for their vital work.
The people who commissioned this campaign, on camera and unscripted.
Screens from the feeds this work was made for.
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